3 Ways to Recenter Your Marketing Efforts

Shouting is not marketing.

Think about it for a moment. When we hear someone yelling, what’s our immediate reaction? We tune out. We back away. We might even feel a bit overwhelmed or defensive.

The same principle applies to marketing your coaching business.

The best result come when you treat it like a real conversation—sharing insights, stories, or advice that actually help people.

Your voice needs to resonate, not just be loud.

Here are 3 ways to recenter your marketing efforts.

First, check your intention.

When running a business, it’s easy to stray from our intention.

It’s the pressure of earning a living, the impatience of getting another client, and the hustle to make our mark. Ah, so frustrating!

Stop… and take a breath. Ask yourself: “Am I still walking in the path of my intention?”

Stay focused and intentional (how often does your client forget this, right? 😁 )

Write your answer somewhere visible to keep it fresh in your mind. Align your actions with your intention and focus on serving others.

Second, stop imitating your idols.

It’s easy to get so captivated by successful coaches or influencers that we place them on a pedestal so high, it leaves us feeling crushed.

But here’s the truth: copying someone else’s approach rarely works.

Why? Because their strategy is built for their audience, their personality, and their values—not yours. What works for them might not resonate with your potential clients or align with your own principles.

Instead, aim to understand why their strategies work:

• Are they creating genuine connections?

• Solving specific pain points?

• Leaning into their strengths?

You need focus on learning the principles behind their success. Then, adapt them to fit your unique brand and mission.

Finally, anchor yourself in non-marketing metrics.

“Impression” don’t feed the hungry. And “reach”? Yeah, that doesn’t help anyone sleep better at night either.

Sure, they might look impressive at first glance, but they don’t reflect the real impact of your work. Does hitting 1 million impressions mean you have helped 3 people find their passion? Absolutely not.

So, define it — how do you measure impact?

I like to tell my clients to ask for testimonials—and there’s a good reason why.

These testimonials aren’t just marketing gold you can sprinkle across your website or social media. They’re raw proof of progress—written in your clients’ own words. And they do two things no shiny metric can:

1. Self-reflective insights: A testimonial gives you direct feedback on what clicked (or didn’t) during your coaching sessions. Did you actually meet your client where they needed help? Or did you maybe fall short in some areas?

2. Deeper connections: Asking for testimonials often leads to open conversations where you can uncover untapped insights, refine your process, and figure out exactly what more your clients need from you.

But, please be honest. I know many coaches who just want to hear the good part because they simply want the testimonials to brag.

But, hey, bragging also don’t feed the hunger.

So, marketing is not how loud, but how to connect.

Here’s the thing: marketing your coaching business is about showing up with intention, sharing value, and connecting in ways that feel authentic.

Stay focused on what matters—your mission and the people you’re here to help.

Learn from others. But don’t lose your voice trying to copy theirs.

And when it comes to measuring success, aim for impact, not just numbers on a screen.

Keep it real, stay grounded, and always lead with service.

That's the gist of it all.