Do You Even Need A Website? Yes.

Own your digital space.

In a noisy online world, a clear, purposeful website cuts through the clutter. It's where potential clients find you, understand your expertise, and connect with your values.

But, you have to do it right.

Your website should feel like a conversation that leaves visitors thinking, “This is exactly who I’ve been looking for.”

All of this must be done at the top most section of your homepage — the hero.

Your hero should be powerful.

0.05 seconds is all you have to entice your website visitor. The hero section, after all, is the first thing that your website visitor sees.

…and if it doesn’t grab their attention instantly, they’re gone.

So, your hero section must do 2 things:

1. let reader know what they get;

2. make it easier for reader to make a decision.

Think of it this way:

But, how to do it? Let’s break it down step by step.

Make the Value Clear Immediately

Your hero section is not the place for fluff.

Don’t waste time with generic phrases like “Unlock Your Potential” or “Transform Your Life.” (Sound familiar? 😁 ) Instead, get specific about the value you’re offering. Answer these:

• What problem are you solving?

• What result can your audience expect after working with you?

For example, if you're a career coach, your hero section could say:
"Land Your Dream Job in 90 Days—Without Burnout or Endless Applications."

This works because it’s simple, specific, and speaks directly to the reader’s struggles.

It promises a practical, tangible outcome—landing your dream job—within a clear timeframe—90 days.

It also acknowledges the frustration of burnout and endless applications, showing empathy and understanding.

This combination builds trust, encourages action, and reminds us that achieving success isn’t about exhausting ourselves but working smarter with sincerity and balanced effort. After all, isn’t that what we all strive for—a career that fulfills us without compromising our well-being?

Specificity is your superpower. The more specific you are, the more your audience will see that you get them. Keep refining your message until it sharp and clear.

And remember: Your headline doesn’t have to do all the heavy lifting.

Pair it with a subheadline to give your audience more context or details. Think of the headline as the hook—it grabs attention with a bold promise. The subheadline is where you explain how you’ll deliver on it.

For example:
Headline: "Land Your Dream Job in 90 Days—Without Burnout or Endless Applications."
Subheadline: "With tailored strategies to help you identify hidden job opportunities, craft standout applications, and master interviews—all while maintaining balance."

Now, you may ask: “That’s a pretty long headline”.

Well, let’s talk numbers.

There’s a lot of debate about the perfect headline length. Some say it’s 6-12 words. Others swear by 50-60 characters. And sure, these benchmarks can be helpful. They’re based on average attention spans and how search engines display content.

But here’s the truth: there’s no magic number.

Your ideal headline length depends on your audience, your message, and how you’re delivering it. Are you trying to stop someone mid-scroll on social media? Short might win. Are you persuading someone who’s already on your website? You might need more words to explain value. Are you using a subheadline? If not, your headline is the only one that do that talking.

Too much too obsess. So, instead, focus on this:

1. Clarity trumps brevity. Don’t cut essential details just to hit a length target.

2. Context matters. A homepage headline might need to be concise, but a blog or landing page can afford to go longer if it adds value.

3. Test, don’t guess. Headlines that convert are rarely a lucky first draft. Run A/B tests to find what works best for your audience.

For example:

• Test a short, curiosity-driven headline like: “Finally: A 30-Minute Workout Plan That Actually Works.”

• Against a longer, benefit-packed one: “Lose Weight and Build Strength in Just 30 Minutes a Day—Without Expensive Equipment.”

The winner might surprise you. Some audiences prefer short and snappy; others need a little more detail to commit.

At the end of the day, the “optimum” number of characters is the one that gets results—and A/B testing is the only way to know for sure.

Include ONE Call-to-Action (CTA)

Don’t confuse your visitors with multiple options. You want them to take one specific action: book a free consultation, download a guide, or subscribe to your email list. Make your CTA button clear and action-oriented.

Example CTAs:

• "Book Your Free Discovery Call Today"

• “Download The Free Relationship Blueprint"

Keep it bold, visible, and easy to click.

Use Visuals That Reinforce Trust

People do judge a book by its cover.

That’s why a high-quality image of yourself is essential if you’re the face of your coaching business. It helps people connect with you on a personal level and builds trust.

If you’re not the focus, choose images that reflect the transformation you’re promising.

A confident professional commanding the room during a presentation? That’s gold for career coaching. Or a couple laughing so naturally, you can almost hear it? Perfect for relationship coaching.

The key here: make your audience feel the outcome. Let them picture themselves in that moment.

Own the First Impression

Your hero section is where first impressions are made—and trust me, in WWW, first impressions are everything. If you nail this section, your website becomes more than just a page. It becomes a magnet for the right clients.

So, let’s recap:

• Be Specific: Speak to your audience's exact pain points and offer a clear solution. Skip the fluff.

• Headline + Subheadline Combo: Hook them with a bold promise and back it up with context.

• One Clear CTA: Guide your visitor toward the next step—don’t leave them guessing.

• Visuals That Build Trust: Whether it’s you or the transformation you deliver, make it authentic and relatable.

And here’s the most important takeaway: This isn’t about trying to impress everyone. It’s about resonating deeply with your people. The ones who are struggling with the exact problem you solve.

So, look at your website’s hero section today. Does it reflect who you are? Does it speak to what your audience needs? If not, now’s the time to tweak and refine.

Because when someone lands on your site, they should think, “Finally, someone who gets it.”

That’s the gist of it all.