Pick Your Brand Colors In Minutes + How It Looks On A Website

“I’ve never realized how much color there is in the world,” Sarah said, “Like, too much!”

That is after 7 whole days finding a color palette she wants for her career coaching business. That’s 10,070 minutes too long — and she’s still not done yet.

Coaches love to learn. But often that “learning” just overcomplicates thing.

So, here’s a simple and fast way to find the right color.

First, know that you only need 2 colors.

Visual designers would hate this.

I know, building and designing a website is part of my offerings. But, when you are doing things alone, color perfection is not something you need.

So here’s the rule you need to follow:

1. Stick to white background

2. You need one primary color

3. Your need one secondary color (accent) that complement the primary

That’s it. Don’t overcomplicate this.

Then, open your image folder.

Whether it’s on your phone, your computer, on the cloud… what you need to do is to just select one picture that exudes the emotion you want your client to feel after their coaching session with you.

Maybe it’s a candid shot of you laughing with friends, or a quiet moment where you’re journaling with a cup of coffee. It could even be a snapshot of a place that brings you peace—a cozy corner of your home, a favorite park, or even the view from your last vacation.

Or, here’s a different idea: look at your wardrobe.

Take a photo of your wardrobe. The colors we pick for our clothes can be a reflection of your personality. When you bring it to your brand, it will make it feel more authentic to you.

Or, look at the cover of your favorite book. Something that inspires you every time you see it.

Whatever it is, you just need one picture for the next step.

Let AI pick your color.

Open your browser and go to Coolors, or if you already have Canva, you can go to its Color Generator.

The tool will automatically pull several colors from the photo. Look at the options and quickly choose TWO that stand out to you and feel right:

• One will be your Main Brand Color (perhaps the most dominant shade, or simply the one you like best).

• The other will be your Accent Color (a complementary or contrasting shade from the extracted palette).

• Make sure to copy their HEX codes (the # number code).

After choosing the colors, this how you use them:

• Use your Main Color for key elements like headlines, your logo background, or important graphics.

• Use the Accent Color sparingly for things like buttons, quote highlights, or small visual details.

• Crucially: Use plain White (#FFFFFF) for your main website/document backgrounds. This keeps things clean, professional, and easy to read.

• Use a standard dark grey or black for your main body text.

Quick Tip: Always do a quick visual check: Is your dark text easy to read against your Main/Accent colors if you ever layer them?

Here’s an example:

I like the brown and yellow.

Brown often represents groundness — stability. Yellow is about optimism and energy. Together, this combo might suggest a brand that is both trustworthy and forward-thinking.

If I use it for this newsletter logo, it will look like this:

If you don’t like the color combination, you can always generate more palette. Or, use a different picture.

Or…..

Just visit this website.

If you think the steps above is still too tedious.

Just use Colormind Bootstrap. Click on “Website Colors” and click on “Generate” until you find the combination you like.

What’s good about this website is it will show you what the color combo looks like on a website mockup — LIVE.

Couldn’t be simpler than that, right?

So remember, your brand isn’t defined by having the “perfect” color palette. It’s about showing up authentically and creating a connection with your audience.

Don’t overthink it.

Pick two colors, keep it simple, and move on to what really matters: helping your clients transform their lives.

Because at the end of the day, no one hires you because your button is the perfect shade of teal. They hire you because they trust you.

That’s really the gist of it all.